Branding / Website

DESCRIPTION

Each business is different in terms of needs and wants when it comes to a logo, brand, or website. Some come with a logo and have clear ideas about what they want on their website or social media. Others have no idea what the want, like, or need. 

PROCESS

The steps that I try to follow in my process are:

1. Collect information. I create them a board often of their current web presence. I also research main competitors. I ask them if they have materials such as a mission statement, business plan, or even a Pinterest board.
2. Brainstorm ideas. I make sketches 30-20 and than make digital options from those 12-15.
3. I present my information to the owner and proceed with iterations.
4. Make  some personas and a list of scenarios. sketch sitemap and main pages.
5. Logo variations adding typography and color scheme. 
6. Start building webpages make sure imagery, typography, icons, and social media corelate. 
7. Touch base and any additional outside programs or links are set up.
8. Double check tags, SEO, and links work properly. 
9. Deliver Business Brand Board and WordPress/Website style lists. 

CONCLUSION

As a group everyone loved the logo, brochure and website that we talked about utilizing.

Covid-19 was harder on some businesses more than others. I still hope that we can see this endeavor through to the end. 

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