Promotion

DESCRIPTION

Present posters that advertise an exhibit on Kurt Schwitters at the San Francisco Museum of Modern Art. The exhibit will focus on MERZ.

PROCESS

(Programs, Tools, Skills, FOCUS principles)
The steps that I followed in my process were:

1. Learn

Brief Biography born in Germany before WWI his family ran a retail store and owned property. He attended the University and studied Art and was very interested in Cubism and the Dada movement. He had to Flee Germany after WWI and ended up in England where he died.

2. About the Artist’s Ideas and Philosophy. Unlike many artists of the time he was not political which was a probably reason why he was never excepted into the Dada association even though he toured with other Dada members and is grouped with that genre often. After working in the industrial warehouses, he obsessed over the wheel and gears and often compared them to
the human spirit. He also was inspired by taking ruble and trash from collapsed buildings and incorporating them into his art work.

3. About the Artist’s Work he is often considered the father of collage. Most of his pieces are collage type works but he also published a magazine for a period of time and experimented with
type. As well as sculpted in both small and elaborate ways. He in several residents turned entire rooms into sculpted collages of interior design. “One can even shout with refuse, and this is what I did nailing and gluing it together… everything had broken, and new things had to be made out of the fragments: and this is Merz.” – Kurt Schwitter

4. About the Exhibit
The exhibit focus on mainly his collage works that have wheels. His talent of taking destroyed objects and “REcreate REcycle REuse REfuse REshape REproduce REclaim” into complex and beautiful pieces of art.

MESSAGE

REvolve REcreate REcycle RElate REcognize REuse REstraint REfuse REshape REason REceive REproduce REclaim – MERZ

AUDIENCE

I think this would apply to a young adult audience taking charge of their life and older adults as well.

TOP THING LEARNED

Sometimes you spend hours working on a piece and it works and other times you throw items together and it works perfectly with little effort. I spent the least amount of time on the first piece, but it was by far the most popular.

Since the artist did typography pieces already I decided to take one of his pieces and directly
duplicate it changing only the information in the type. The piece was black and white
with only a little red so to help convey a little of his use of color and collage in his other pieces I
gave the background texture and color to help match and unify all three. I also narrowed some elements that had been remarked were somewhat heavy.

The third piece was by far the hardest. I thought it would be fun to do a collage of random odds and ends/trash like the artist. What sounded easy and fun became much harder and time
consuming. I added an oil paint texture, masked, and added a vignette the edges to give
it a more aged look and match the colors of the other pieces. It may have turned out better with
real paint or if I had some collapsed buildings in my neighborhood but alas… no.