Campaign

DESCRIPTION

The main purpose of the campaign is to bring a little “Cheer” with ideas, activities, and uplifting messages to all types of child care providers. The main audience is women 20-40 years (mothers, teachers, providers).

PROCESS

The steps that I try to follow in my process are:

1. Utilize a theme calendar on chearcare.com and planned and created posts for several weeks required for the class based on the calendar.
2. Plan on hashtags and body copy to go along with posts.
3. Research plan on the best time frames for post on Facebook, Instagram, and Pinterest.
4. Utilize Gantt calendar in excel as much as possible.
5. Set up social media to record metrics of campaign
6. Copy metrics of campaign to compare and contrast pros and cons.

CONCLUSION

I was running the campaign on a business that was no longer in operation. I think if was able to utilize a different business I would of done some things differently. I went from having to following to double digits. I was able to see what posts gained more attention than others and what content and time frames may of effected these numbers.

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