Campaign

DESCRIPTION

In this campaign I was setting up my Instagram account and wanted to help build more interest on it. I was very focused on Easter and how the Christian holiday often is opposite of Christmas but gets much less commercial focus and therefore less public focus. 

PROCESS

The steps that I try to follow in my process are:

1. Utilize a theme calendar in comparison to Christmas traditions. Such as several Christmas traditions in decorations, activities, food, and entertainment/music. 
2. Plan on hashtags and body copy to go along with posts. 
3. Compare posts to see why some may be more popular than others. 

 CONCLUSION

I decided since Advent is often a popular thing to do with Christmas that I would try to do a similar advent with Easter. I took the song as my basic outline to make 12 posts one for each day my true love gave to me. I did posts leading up to the 12 days before Easter such as traditional comparisons “Easter vs. Christmas” and “It’s about the Lamb” not the bunny. I would like to add to these each year. My posts on average had 12 likes but one of my first posts not part of this campaign and which had no hashtags# had the most likes of total of 72. Sometimes you never know what will be liked.