Campaign

DESCRIPTION

This campaign was my first and the primary focus was on the content and design and not on marketing.

PROCESS

The steps that I try to follow in my process are:

1. Create a campaign with at least 5 posts of the course of 5 weeks.
2. Choose at least 1 social media platform.
3. Work with a real business to promote with a giveaway, prize, or celebration.

CONCLUSION

I really enjoyed brainstorming with the owner to come up with a promotional campaign. Looking back we didn’t do some things to help track the campaign. I would like to run this campaign again while focusing on specific metrics, keywords, timing, and platforms. We were able to make a list of keywords and tested them a little on Google Analytics.

Merry Marketers

Campaign DESCRIPTION Our client’s goals are to increase revenue at the Google Merchandise Store by 15% and create a more personalized experience for customers. The two focused segments are gender and user orientation. Females are our first focus because they…

Easter vs Christmas

Campaign DESCRIPTION In this campaign I was setting up my Instagram account and wanted to help build more interest on it. I was very focused on Easter and how the Christian holiday often is opposite of Christmas but gets much less commercial focus and therefore less…

Home Child Care

Campaign DESCRIPTION The main purpose of the campaign is to bring a little “Cheer” with ideas, activities, and uplifting messages to all types of child care providers. The main audience is women 20-40 years (mothers, teachers, providers). PROCESS The steps that…

Studios Promotion